When a small enterprise is penalized by Google, only a few are concerned. When the latest penalty strikes a big corporation or a multinational giant, everybody gets alarmed. Truth is, everyone from the SEO industry gets a bit anxious. The latest news surrounding the link penalty of BBC News, one of the world’s greatest news organisations, certainly has captivated the attention of many SEO practitioners.
A couple of weeks ago, Nick, a representative of BBC’s site, contacted Google upon receiving a notice of unnatural link activity. This link notification stipulated that there were unnatural links found in the BBC site. The recent BBC brouhaha got almost all SEO professionals curious. How could a huge news organisation with a remarkable backlink profile be penalised? What did BBC do?
Google’s John Mueller provided some insight to what occurred. Apparently, Google took action against one page on the BBC site. Mueller confirmed that a specific BBC article page received manual penalty because it was found to have unnatural links. Interestingly, Mueller added the penalty had a granular impact on the rank of the entire BBC platform.
BBC’s link penalty, according to SEO analysts, may invite various interpretations. Google supporters say that this act of penalizing a corporate giant like BBC deserves praise. This move only accentuated Google’s fair approach to site penalisation and its dedication to pursue online brands, both big and small, that refuse to abide by its austere Web guidelines. Google detractors, on the other hand, choose to view the recent penalty on BBC as biased. In contrast to the type of penalties received by SMEs, BBC’s penalty was severely downplayed. According to critics, the search engine optimization strategy of BBC should have been scrutinised sternly and not taken lightly.
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